IS YOUR PATH TO A

NEW BEGINNING

NOW was founded on 2020 during pandemic with a vision to create a sustainable future for our planet. We believe that by providing eco-friendly cosmetics, hospitality services for travelers, and ERP System as part of sustainable technology, we can make a positive impact on the environment and the world. 

About us

WHO WE ARE

NOW Sustainability is powered by a dynamic and passionate team of professionals hailing from diverse backgrounds and ethnicities from Middle East. United by a shared commitment to serve and collaborate, work in unison towards a common goal.

WHAT WE DO

Our services are designed to empower businesses and travelers alike, with a commitment to environmental responsibility and sustainable growth. We provide a convenient and comprehensive solution for all your needs. Whether you're looking for hospitality experience, professional advisory services, high-quality but natural cosmetics, or an ERP system to connect with others, NOW has got you covered. 

FOCUS, MISSION, & VISION

Our greater asset is our team of experts from around the globe, who share the same vision, mission and strategy. We focus on providing what we believe is best for our clients, partners and all of our associates.

 More about the brand

  • We are excited to announce that NOW Advisory will be launching soon, ready to revolutionize the industry with our cutting-edge solutions.

    NOW Advisory, a dedicated branch of NOW Sustainability, specializes in providing expert advisory services to businesses and companies within the realms of real estate and community management. With over 17 years of experience in the UAE, our lead consultant brings unparalleled expertise to guide organizations towards sustainable practices that not only benefit the environment but also enhance economic performance and community well-being.

    At NOW Advisory, we envision a future where sustainability is at the core of every business decision. We aim to be the leading advisory firm that drives the real estate and community management sectors towards innovative, sustainable solutions that create lasting value for stakeholders and the planet.

  • NOW Cosmetics was conceived over a decade ago, a dream held in anticipation but put on hold due to other commitments. The project remained a vision on paper until the pandemic rekindled our determination to bring it to life. In 2023, we are thrilled to finally introduce NOW Cosmetics to the world, the latest subsidiary of NOW Sustainability.

    NOW Cosmetics came out with a strong objective during the difficult pandemic period. Since then, our cornerstone is our pursuit of a purposeful existence, centered on taking care of ourselves and preserving the beauty of the natural environment.

    Our motivation is straightforward: a genuine concern for both humanity and our planet. We strongly believe in the intrinsic value of every element on Earth. Employing chemical-free, natural products sourced from our rich natural resources not only promotes sustainability but also aligns with economic viability.

    We stand by the notion that utilizing such resources is not just environmentally responsible but also economically beneficial for the local community in the long run.

  • Amidst the challenges of 2020, NOW Delights emerged as the pioneering subsidiary of NOW Sustainability, driven by a profound belief in crafting memorable experiences. Our passion lies in curating hospitality services that cater to families and friends who cherish the beauty of Farm Living and the joy of animal interactions.

    With this ethos at our core, we proudly unveil our inaugural project: the Sustainable Family Farmhouse in Essaouira, Morocco. This sanctuary embodies our dedication to sustainable practices and authentic hospitality, inviting guests to immerse themselves in the tranquility of farm life amidst the stunning landscapes of Essaouira.

    Yet, this is just the beginning of our journey at NOW Delights. We harbor a grand vision for the future, one where our mission of providing sustainable accommodations in Essaouira reaches new heights, enriching the lives of travelers and communities alike. Join us as we embark on this transformative voyage together.

  • NOW Connect, launched in 2023, is a pioneering subsidiary of NOW Sustainability, founded by a visionary consultant with a remarkable 17-year track record in the Middle East. Our systems are designed to empower your business, built through the combined efforts of an exceptional team of ERP developers with over 50 years of collective experience working with the top five ERP software developers globally. Complemented by a seasoned operational executive team, our mission is to create more efficient and reliable systems that enable businesses to lead their markets.

    At NOW Connect, we're dedicated to forging a future where innovation, connectivity, and sustainability harmoniously converge to create lasting positive impacts across communities and industries.

Our Responsibilities

COMMUNITY

NOW takes pride in its Nobel vision, mission and contributions towards a sustainable world. NOW allocates ten percent (10%) of its revenue as part of its contribution back to the community. Intended projects will include; kids’ playgrounds, community libraries, kids’ educational activities, mobile doctors and health checkups to community members in remote areas.

ENVIRONMENT

We simultaneously advocate clean energy and innovative strategies to surpass all economy’s challenges and pay our respect to the environment and “work together with it not against it.”

We don’t live the lives we want by postponing them. We live the lives we want NOW.
— CEO & Founder of NOW